100% of net profit to SF-based animal rescues
Like Rocket Dog Rescue, SEN Animal Rescue, and Beyond Rescue.
How it works
We sell single-ingredient dog treats. After costs, every dollar of profit goes to small animal rescues in San Francisco and Oakland. No matching pledge. No quarterly announcement. The money just goes.
What “net profit” means here
We start with what you pay. Then we deduct:
- —The wholesale cost of the treats
- —Packaging and the shipping label
- —Stripe processing fees
- —AI and software costs
- —Marketing spend
- —10% of profit (capped at $500/week) for development, maintenance, and non-automated human effort
What's left goes to the rescues.
What this looks like per order
A rough idea of what your purchase becomes, after costs:
- Cracking Pork Half-Trotters ($8.50)~$3 to a rescue
- Sharky Jerky ($12.75)~$4 to a rescue
- The Sampler Pack ($36.25 bundle)~$11 to a rescue
- Seafood Lovers ($41.75 bundle)~$15 to a rescue
Bundles send more per order because shipping is a flat $5.99 either way. These are estimates; the actual ledger is monthly and accounts for everything.
Who the money goes to
Rocket Dog Rescue — Oakland
All-volunteer 501(c)(3). No government funding. Pulls the dogs other rescues pass on. Around since 2001.
SEN Animal Rescue — San Francisco
Independent rescue that handles medical cases — surgery, hospitalization, long-term vet care. Often the last call before euthanasia.
Beyond Rescue — Bay Area
Re-homes dogs displaced by the housing crisis. A safe-for-life promise on every dog they pull.
Recipient rotates based on what each rescue needs that month.
How to verify it
You don't have to take our word for it. Donations route through Every.org, which lists every gift on a public donor page. Each rescue can confirm receipts directly — they're the ones cashing the checks.
Public Every.org profile and monthly ledger links will appear here once the first donation lands. Until then: this page exists to state the rule before the first sale, so the math is the math from day one.
Now go feed your dog.
Single-ingredient treats. The rescues get what's left.
Shop treats